A TROLLEY'S ESCAPE
This project was a paired assignment lasting only two weeks. We were given the term ‘escape’ and asked to produce an outcome that could be presented in a 15 minute public pitch. At this time I was hoping to hone my filmography and editing skills and thus took this as an opportunity to do so.
What came out of the two weeks was a short series that followed a trolley’s escape from its home, the supermarket, out into the world. Whilst doing so the audience witness a fundamental change in the trolley's personality through a variety of different challenges and hardships. I suppose, if nothing else, this a coming of age story.
Of course I recognise the absurdity of this, but as an outcome of this project I not only achieved my aim of developing my skills, but also learnt some valuable lessons in advertising and promotion for brands and their products. I realised that to create a bridge between an audience and a protagonist (a trolley in this case), makes the viewer feel strong emotions for the character and thus, if used in the correct situation, can create a strong, positive brand identity. This project was a great success in my eyes. I hope to create series two of ‘Ley’s Escape’ in the near future.